Corporate Social Responsibility and Stakeholder Engagement: Impact on Organizational Performance

Authors

  • T. Velnampy Faculty of Commerce and Management Studies, University of Jaffna, Tamil Nadu

DOI:

https://doi.org/10.36676/jams.v1.i3.15

Keywords:

Corporate Social Responsibility (CSR), stakeholder engagement, organizational performance

Abstract

Corporate Social Responsibility (CSR) has become increasingly pivotal in shaping organizational strategies, impacting not only societal perceptions but also organizational performance metrics. This paper explores the multifaceted relationship between CSR initiatives, stakeholder engagement practices, and their collective influence on organizational performance. By reviewing theoretical frameworks and empirical studies, it examines how CSR activities contribute to enhancing brand reputation, fostering stakeholder trust, and mitigating risks. Furthermore, the study delves into the strategic alignment of CSR with business objectives, emphasizing its role in driving long-term financial sustainability and competitive advantage. Through a comprehensive analysis of case studies and industry examples, this research elucidates the nuanced impacts of CSR and effective stakeholder engagement on organizational success in contemporary business environments.

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Published

17-09-2024

How to Cite

T. Velnampy. (2024). Corporate Social Responsibility and Stakeholder Engagement: Impact on Organizational Performance. Journal of Advanced Management Studies, 1(3), 23–26. https://doi.org/10.36676/jams.v1.i3.15

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