Marketing Management

7 Items

All Items

  • Sustainable Management Strategies in Multinational Corporations: Balancing Profitability and Social Responsibility

    Ritu Srivastava
    32-35
    DOI: https://doi.org/10.36676/jams.v1.i3.17

  • Dignified Branding: Upholding Authenticity and Integrity in Product Representation

    Mandeep Gupta
    1-8
    DOI: https://doi.org/10.36676/jams.v1.i4.19

  • The Impact of Undignified Branding on Organizational Stability and Long-Term Success

    Mandeep Gupta
    9-15
    DOI: https://doi.org/10.36676/jams.v1.i4.20

  • Dignified Branding in Leadership Recognition: Upholding Authenticity and Integrity in JCI India's Framework

    JFD Mandeep Gupta
    1-7
    DOI: https://doi.org/10.36676/jams.v2.i1.24

  • Digital Marketing and Consumer Behavior: Analyzing Purchase Intentions of Generation X and Y in the FMCG Sector

    Ankita Yadav, Prof. S.K. Singh, Dr. Manoj Kumar Dash
    29-41
    DOI: https://doi.org/10.36676/jams.v2.i1.31

  • Exploring the Impact of Social Media on Consumer Behavior: Trends and Influences

    Dr. Jatin Jakhar
    46-56
    DOI: https://doi.org/10.36676/jams.v2.i1.37

  • Digital Payments in Haryana: Evaluating the Impact on Economic Growth, Consumer Satisfaction, and Poverty Reduction

    Sangeeta Joon, Dr. Anuja Bhadauria, Prof. S. K. Singh
    12-36
    DOI: https://doi.org/10.36676/jams.v2.i3.39