Marketing Management

5 Items

All Items

  • Sustainable Management Strategies in Multinational Corporations: Balancing Profitability and Social Responsibility

    Ritu Srivastava
    32-35
    DOI: https://doi.org/10.36676/jams.v1.i3.17

  • Dignified Branding: Upholding Authenticity and Integrity in Product Representation

    Mandeep Gupta
    1-8
    DOI: https://doi.org/10.36676/jams.v1.i4.19

  • The Impact of Undignified Branding on Organizational Stability and Long-Term Success

    Mandeep Gupta
    9-15
    DOI: https://doi.org/10.36676/jams.v1.i4.20

  • Dignified Branding in Leadership Recognition: Upholding Authenticity and Integrity in JCI India's Framework

    JFD Mandeep Gupta
    1-7
    DOI: https://doi.org/10.36676/jams.v2.i1.24

  • Digital Marketing and Consumer Behavior: Analyzing Purchase Intentions of Generation X and Y in the FMCG Sector

    Ankita Yadav, Prof. S.K. Singh, Dr. Manoj Kumar Dash
    29-41
    DOI: https://doi.org/10.36676/jams.v2.i1.31