Dignified Branding: Upholding Authenticity and Integrity in Product Representation
Authors
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Mandeep Gupta
Director, Triple Dash Infotech
https://orcid.org/0009-0005-3542-1408
DOI:
https://doi.org/10.36676/jams.v1.i4.19Keywords:
Dignified Branding, Authenticity, Integrity, Upholding, sustainable growthAbstract
Dignified branding is a concept that emphasizes authenticity, respect for a product's inherent qualities, and transparent communication with consumers. This research paper explores the principles of dignified branding, contrasting it with fake branding practices characterized by deceit and exaggeration. By analyzing the implications of each approach, this study highlights the importance of maintaining integrity in brand representation. It posits that dignified branding fosters trust, loyalty, and sustainable growth, while fake branding undermines consumer confidence and damages brand reputation. The paper concludes that organizations should prioritize dignified branding to create meaningful connections with consumers and uphold their brand's dignity.
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