YADAV, Ankita; SINGH, S.K.; DASH, Manoj Kumar. Digital Marketing and Consumer Behavior: Analyzing Purchase Intentions of Generation X and Y in the FMCG Sector. Journal of Advanced Management Studies, [S. l.], v. 2, n. 1, p. 29–41, 2025. DOI: 10.36676/jams.v2.i1.31. Disponível em: https://jams.datatablets.com/index.php/j/article/view/31. Acesso em: 27 jun. 2025.